Supporting the Highest Quality of Nova Scotia Seafood
Nova Scotia seafood is known around the world for its freshness and quality. In today’s marketplace, it is important to be able to prove to buyers and consumers that steps have been taken to adhere to recognized standards for quality required of a premium product.
Along with the province and industry, through the Atlantic Fisheries Fund, Perennia has been working on initiatives to support seafood companies in bringing top quality products to market and providing marketing support to increase sales and access to new buyers.
Perennia has been working on a phased quality standards project for Nova Scotia species for two years. The project focuses on developing quality standards along the value chain for the top 15 Nova Scotia export species and will be in its final phase next year. These quality standards will provide confidence for the global market based on several criteria including Sourcing and sustainability, traceability, food safety excellence, and premium product attributes.
The quality criteria closely align with international certification programs that seafood suppliers are required to meet to access certain global markets or sell to major buyers like Costco and Walmart world-wide.
In 2021-22, our team worked with consultants to conduct market research to define what retailers and consumers expect as premium quality seafood in today’s modern marketplace. An information guide was also developed for seafood processors to assist in understanding and implementing criteria to maintain a high level of product quality and safety.
As a complement to developing the quality standards, Perennia also administers the Nova Scotia Seafood Quality Program (NSSQP) for the province. The program provides auditing services to companies who want their product assessed against the specific quality criteria developed for the top exported species for certification. Certified companies are eligible to market and sell their products using the Nova Scotia Seafood brand.
The goal is to assist in increasing the overall quality of Nova Scotia seafood by providing extension support services, developing quality and food safety resources, and creating market awareness of the program to increase sales in national and international markets. The aim is to promote certified premium quality seafood companies through the NSSQP to drive sales and expand markets internationally and locally.
Bill and Stanley Oyster Company have received certification for their live, fresh oyster products and are using the Nova Scotia Seafood brand to promote and market their products in stores across Canada.